How to Use Internal Linking to Improve Your Website’s SEO
Internal linking is one of the most powerful — yet most underrated — parts of SEO. It helps search engines understand your website better and makes it easier for visitors to find what they need.
In this guide, you’ll learn how to use internal linking to improve your website’s SEO, especially if you run a business or blog in the UAE.
What Is Internal Linking in SEO?
Internal linking simply means connecting one page of your website to another using hyperlinks.
For example, if you write a blog about “Google Ads Tips” and link to another page about “How to Improve Your Quality Score,” that’s an internal link.
These links help both users and Google:
- Users can easily move between related content.
- Google can understand your website’s structure and which pages are most important.
Why Internal Linking Matters for SEO
Helps Google Understand Your Website
When Google crawls your site, it follows links to discover other pages. Internal links guide Google bots, showing which pages connect and how your content fits together.
A clear link structure makes it easier for Google to index your content — and rank it higher.
Passes Link Value (Authority)
Each page on your site has some SEO value (also called link juice).
When you link from one page to another, part of that value passes along.
So, linking from a high-ranking blog post to a new one can help the new post rank faster.
Improves User Experience
Visitors stay longer on your website when you give them more helpful content to click on.
That lowers bounce rates and increases your chances of conversion — both of which help SEO indirectly.
For example, if someone reads your post on “How to Recover Website Traffic After a Google Algorithm Update,” you can internally link it to another related guide like “How to Fix Technical SEO Issues.”
Best Practices for Internal Linking
Use Descriptive Anchor Text
Anchor text is the clickable text in a link. Instead of writing “click here,” use clear text like:
- Read our guide on SEO basics
- Learn how to optimize Google Ads for UAE businesses
This helps both readers and search engines understand what the linked page is about.
Link to Related Content
Only add internal links that are relevant to the topic.
If your blog is about “On-Page SEO,” linking to “Best Keyword Research Tools” makes sense — but linking to “Instagram Ad Ideas” doesn’t.
Add Links Naturally
Avoid forcing too many links into one paragraph. It can look spammy and distract readers.
Keep it natural — 2 to 5 internal links per 1000 words is a good balance.
Update Old Posts with New Links
Whenever you publish a new article, go back to your older blogs and add links to the new one.
This keeps your older content fresh and helps Google find your new pages faster.
Use a Logical Site Structure
Your website should have a clear hierarchy:
Homepage → Category Pages → Blog Posts / Product Pages.
This way, your most important pages are easy to reach through links.
Conclusion
Internal linking is one of the easiest and most effective ways to improve your SEO.
It helps Google understand your website, shares link value between pages, and keeps users engaged longer.
Start by reviewing your blogs, connecting related content, and updating older posts with new links.
Over time, you’ll see better ranking, higher traffic, and improved user engagement.
Need help improving your website’s SEO?
At The Digital Creations, the leading SEO and digital marketing agency in Abu Dhabi, we can audit your site, fix SEO structure, and create smart linking strategies.
Contact us today for a free SEO audit!
FAQs
Q1: How many internal links should I use on one page?
There’s no fixed number, but 3–6 links per blog post is ideal. Always focus on quality and relevance.
Q2: Do internal links help with Google ranking?
Yes, internal links help Google discover and understand your content better, which can indirectly improve rankings.
Q3: Should I add internal links to old content?
Absolutely! Updating old posts with new internal links helps refresh your site and boosts SEO performance.