Is Google My Business free for UAE businesses?

Yes. Google My Business, now called Google Business Profile, is completely free for all local businesses in the UAE.

How long does Google Business Profile verification take?

Verification usually takes 3 to 7 days, depending on whether Google verifies your business by phone, email, or postcard.

Does Google My Business help get more local leads?

Yes. An optimized Google Business Profile helps local businesses get more calls, website visits, and enquiries from Google Search and Maps.

How to Create a Google My Business Profile for Local Businesses (UAE Guide)

Q: Can service-based businesses use Google My Business?

Yes. Service-based businesses can create a Google Business Profile, hide their address, and list service areas like Dubai or Abu Dhabi.

If you run a local business in the UAE and want more calls, walk-ins, and enquiries, Google My Business (now called Google Business Profile) is one of the most powerful free tools you can use.

Many UAE businesses lose customers simply because they are not visible on Google Maps or local search.

This blog explains how to create a Google My Business profile step-by-step, in very simple words, so even beginners can do it.

What Is Google My Business (Google Business Profile)?

Google My Business helps your business appear on:

Google Search
Google Maps
“Near me” searches

When someone searches:

“dentist near me”
“AC repair in Dubai”
“digital marketing agency Abu Dhabi”

Google shows local business profiles first.
That’s where Google Business Profile helps you.

Why Google My Business Is Important for UAE Local Businesses

Google Business Profile helps you:

Get discovered locally
Appear on Google Maps
Get calls directly from search
Build trust through reviews
Reduce dependency on ads

It is a core part of local SEO in the UAE.

Step-by-Step: How to Create a Google My Business Profile

Step 1: Go to Google Business Profile

Visit google.com/business
Sign in with your Google account

Click “Manage now” to start.

Step 2: Enter Your Business Name

Type your exact business name.
Do not add extra keywords.

✅ Correct:
“ABC Cleaning Services”

❌ Wrong:
“Best Cleaning Services in Dubai”

Google prefers real business names.

Step 3: Choose the Right Business Category

Select the category that best matches your service.

Example:

Digital marketing agency
Dental clinic
AC repair service
Physiotherapy center

Helps Google show your business in relevant search results.

Step 4: Add Your Business Location or Service Area

If customers visit your location:

Add your full address

If you provide services at customer locations:

Choose service area business
Add cities like Dubai, Abu Dhabi, Sharjah

This is very important for Google Maps visibility.

Step 5: Add Contact Details

Add:

Phone number
Website URL

Make sure details match your website exactly.
This consistency improves local SEO.

Learn why consistency matters:
How to Optimize Your Website for “Near Me” Searches

Step 6: Verify Your Business

Google will ask you to verify your profile.

Verification methods:

Postcard
Phone
Email

Once verified, your profile becomes live.

How to Optimize Your Google My Business Profile

After setup, optimization is key.

Add Business Description

Write a clear description explaining:

What you do
Where you operate
Who you serve

Use simple language and UAE location mentions naturally.

Add Real Photos

Upload:

Office photos
Team photos
Work photos

Profiles with photos get more clicks and calls.

Add Services

List your main services clearly.
This helps Google understand your business better.

Collect Reviews

Ask happy customers to leave reviews.

Reviews:

Improve trust
Improve rankings
Increase calls

Always reply to reviews.

How Google My Business Helps SEO and AI Search

Google Business Profile supports:

Local SEO rankings
“Near me” searches
Mobile search visibility
AI-based local recommendations

When combined with structured content and internal linking, it becomes even more powerful.

Common Google My Business Mistakes to Avoid

Wrong business category
Fake keywords in business name
No reviews
Outdated phone number
No photos
Not updating profile

Avoiding these mistakes can improve visibility fast.

FAQs

Q1: Is Google My Business free in the UAE?

Yes. Google Business Profile is 100% free.

Q2: How long does verification take?

Usually 3–7 days, depending on the verification method.

Q3: Can service-based businesses use Google My Business?

Yes. Service-area businesses can hide their address and still rank locally.

Q4: Does Google My Business help get more leads?

Yes. It helps get calls, directions, and website visits directly from Google.

Conclusion

If you are a local business in the UAE, Google My Business is not optional — it is essential.

With a properly set up and optimized profile, you can:

Rank on Google Maps
Get more local leads
Build trust
Reduce ad spending

For help setting up or optimizing your Google Business Profile,
The Digital Creations can help you with local SEO, content, and Google visibility.

Contact us today for a FRE Google Business Profile audit.